Parallelo – social & ethical enterprise

Parallelo is a project by Officina Casona, a social cooperative located near Varese, Northern Italy, in a building confiscated from organized crime.  It is also a web platform https://parallelolab.com/ where you can get information and buy handicrafts.

Their mission is promoting social integration of all kind of vulnerable people: migrants, unemployed people, people living in poor suburbs for example. They produce and sell sustainable and ethical services and products for other companies and private citizens.


Target Groups
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Key Features
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Recommendations for usage
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Target Groups

Key Features

PROs: Concept, graphical project and web content are very interesting and touching. They make users feel the same they feel. We like in particular the project’s name and the short description, because of its deep meaningfulness: “Parallelo” reminds of people coming from all geographical parallels, while the subtitle, “prodotti da scappati di casa”, means “made by/for runaway people”, also joking with a current Italian expression for “misfits”.
CONs: The only language available is Italian, but it could be useful to have at least the core content in English, since diversity is one of the main project’s pillar.

Recommendations for usage

This is only a web review.
Please, let us know your experience as buyer or just web user!